Since our founding in 1974, Consumer Research Corporation has focused on identifying and monitoring the key product/service factors that are essential to the success--and bottom line results--of consumer-driven businesses and public institutions. Consumer Research Corporation offers a complete range of strategic research services with expertise in consumer survey design, administration and interpretation. Typical projects include the areas of: customer satisfaction; merchandising research; product, service and store concept evaluation; performance audits; and communications analysis.
Consumer Research Corporation provides professional services for business and government such as:
|Consumer and Marketing Research|
|Strategic Market Planning|
|Product and Store Concept Evaluation|
|Shopping Center Marketing Appraisals|
|Market Evaluation for Acquisitions|
|Company Performance Audits|
|Customer Satisfaction Research|
|Focus Group Research|
David L. Frey, President
Dr. Frey has over twenty years of research experience in a wide variety of organizations in both the private and public sectors. Prior to joining Consumer Research Corporation, he was responsible for consumer and market research and retail store location analysis for Dayton Hudson Corporation. He has a varied and extensive background in research design, survey analysis, market research, data analysis and interpretation, and program evaluation to assist organizations to improve productivity and service.
For several years Dr. Frey taught as adjunct professor at the University of Delaware. He holds his M.S. from the University of Wisconsin and his Ph. D. in Social Psychology from the University of Delaware.